Five tricks to grow a small YouTube channel

As in almost any activity, growing a newly started YouTube channel is a complicated task. Especially, during those first months or weeks, when the audience is very small and sometimes even nonexistent.



To help users who are starting their channels, we share some tips that are easy to apply, but can make a difference:



-Find the niche: Today there is a lot of content on the Internet, so it is very difficult to stand out from the rest. The idea is to find specific niches in which content is not being created or in which quality content is lacking. In this sense, you can choose to improve existing content or create something different.



-Audience: It is very important to know the audience when creating content since content must be created that is attractive to them. You have to be very clear about who your audience is, what they are interested in, and how these interests may change over the coming months.



-Create a brand image: It is important to create a brand and be consistent with it. The brand must have an easily recognizable logo, with colors and fonts that are repeated everywhere. A brand allows the audience to become familiar with the channel and easily recognize them when viewing it in their feed.



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-Be consistent: As in any social network, consistency is key for a YouTube channel to grow. To do this, many creators have created a consistent posting schedule and post regularly and consistently. At the same time, the most successful channels choose a topic or thematic block and create content around it, without changing topics every two months.



-Watch many videos: To create good content, it is necessary to consume a lot of content. In the same way that to be a good writer, you need to read a lot, to improve a YouTube channel you need to watch many videos from other channels. Visiting the channels of “competition” creators to see what topics and what kind of videos they are creating, and learning from them can be one of the best ways to grow your channel.

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For those users who want to learn more about how they can grow their channels, here is a full video from Rachel Alves, YouTube Product Manager, in which she shares these and some more tips on how to create a YouTube channel during those first few months