The increasing processing power of computers and infrastructure on the Internet has not translated into a universe of possibilities. Just think about the volume and quality of content currently available, most of it free. Today, if I ask Google anything, there are great chances of receiving a satisfactory answer. And that answer will be in some content produced by a website. Isn't it simple and at the same time fantastic?
Following this logic, websites that contain many good responses have more opportunities to attract the public and, consequently, win more customers, increase their brand perception, and know more and more about consumer behavior. But, if the Internet has infinite possibilities, how can I know that I am making the right choice? Do not worry, now you will know what is new in terms of Digital Marketing strategies.
Inbound Marketing
Inbound Marketing is synonymous with attraction marketing, being one of the main stars of digital transformation. When creating an inbound strategy, your goal is to be found by people.
In Inbound Marketing, companies seek to understand the ailments and problems of consumers and then establish a communication channel with them, with the intention of offering a solution to their wishes and needs.
Today, the Internet is full of tools for searching, discovering public interests, and publishing materials that satisfy them.
When that is put into practice continuously, you create your audience, generating a constant communication channel with it. In other words, the company talks to its audience, not just messages.
Consequently, your posts are being searched for by more and more people. Through this communication, it is possible to understand the increasingly specific interests of the public and move forward to serve them. Understand everything about Inbound Marketing in our free guide:
inbound marketing guide
Currently, the main way of getting people to reach you is by creating content, that is, offering relevant information that solves real problems and is widely accessible.
We give this strategy the name of Content Marketing, which we will address below:
Content marketing
Consumers are looking for solutions on the Internet every day, and most of the time, that journey begins with search engines.
The objective of Content Marketing is to position your brand in the right place and time of the purchase journey to offer the best solutions.
Therefore, Content Marketing is the strategic process of publishing relevant and valuable materials and information, in order to attract, convert, and enchant the audience.
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For that, you need to spread your content in regions of the Internet that are attractive to you.
There are some standardized methods for this, such as a corporate blog, company site, and social media profiles.
Marketing on social media
Few places provide as much interaction between people and brands as social media.
So having a page on the main social networks where your audience finds you became essential. Either to promote your actions and content or for people to know them inside of your company.
In addition, being present on social media is a fundamental point for consumers to choose a brand, which is to identify with companies, rather than with the product and service, with the values and the ideal behind them.
Social media is, as the name implies, the media. However, the most important thing to cultivate is networks.
An effective social media strategy must generate significant participation in the generation of traffic for your domain, but, at the same time, it is a channel of communication and dissemination of the brand.
Email Marketing
Email marketing is the process of sending commercial messages to a group of contacts made by a company on the Internet.
It can be used as a method of strengthening your brand, generating sales, communicating with clients, and potential clients, either in an e-commerce store or in any company that offers products and services.
The direct communication channel with the user is a unique tool, and it can bring very effective results. In fact, it is possible to segment your lists following various factors, such as the opening rate of emails, responses, downloads of material, among others.
SEO (Search Engine Optimization)
In a Digital Marketing Company in Bangladesh, being found in search engines is essential, right? And for that, there is a specific concept to obtain results organically, that is, without paying for ads.
It is what we define as optimization for search engines, Search Engine Optimization, that is, SEO.
Today, search engines hope to deliver the best results for the user experience.
There are various techniques that you must apply to show search engines that your site can provide the best experience and, thus, improve your positioning.
Optimizing your pages means making them understandable to both people and crawlers. And that will depend on your performance on a combination of various ranking factors.
There are two groups of them, which we will explain below:
SEO On Page
On-Page factors are those that can be optimized within your pages, such as the following:
Title,
meta description,
internal links,
use of heading tags,
ease of reading,
etc.
Therefore, you can have super attractive content, but it is necessary to demonstrate it to the robots through data structures. You need to use the code to reference your title, your meta attributes, images, hyperlinks.
SEO Off-Page
External factors also influence your positioning, such as the loading time of your site, your security parameters, links received, etc.
Learn about all the SEO On Page and Off Page positioning factors in the link above.
SEM (Search Engine Marketing)
Search Engine Marketing. That name already says it all. Search engines are useful for digital strategies involving organic or paid media. When doing a search, these mechanisms will show you a list of useful links, and some of them will be ads.
That's why search engine marketing is a very encompassing process. Even the SEO itself is within the SEM.
By displaying organic ads or links, above all, search engines are concerned with the user experience, and this is how you can reach users who have commercial intentions when conducting a search.
In addition to organic growth, paid media offers unique growth opportunities. Web analytics tools and techniques help you find your way to a positive return on investment.
Sponsored links or Pay per click (PPC)
PPC is the purchase of media that is charged by the number of clicks received by your ad. The most common type of pay per click is search engine ads. Thus, on the Google results page, for example, there are organic and paid links.
To use this strategy, you need to get into Google Adwords, the company's paid advertising tool. In the previous link, you will discover how to manage your campaigns with the platform.
Display Ads
A display or banner is a mixture of images and text. Display ads generally do not appear on search results pages, but on websites, forming part of the chosen advertiser network.
Remarketing
Remarketing or retargeting are banners that appear for the user after he visits a website or performs a certain action on a page. Here, the idea is to be remembered by people, retaking the hook with your sales funnel.
When visiting a certain website, for example, possibly more ads from that site will appear when you visit another domain that is part of the advertiser network.
Ads on social media
Just as there are ads in search results, those can also be displayed on social media. Facebook, which includes other media such as Instagram, has its own advertising network.
In this way, the network will display specific ads for a user according to their preferences, interests, and profiles that they visit.
Each of the social media has different options for the distribution of the ads, from the most basic to hypersegmentation and that makes a difference in the performance of those ads, such as Facebook Ads.
Video Marketing
Video Marketing, as its name suggests, is a digital marketing strategy that uses audiovisual material to convey a message.
In other words, it is the practice of finding trends, creating emotional content, adapting it to different platforms, and uploading videos as part of a Content Marketing strategy.
Platforms such as Instagram, Facebook, and YouTube, for example, offer the possibility of doing live broadcasts, which allows generating interesting materials and making a connection with the public.
Local marketing
In a simple way, local digital marketing is all those actions that are carried out to spread a brand with strategies aimed at local segmentation.
Its objective is to prioritize actions so that they attract people who live or walk close to the business.
In the online environment, this practice is carried out through geolocation resources such as beacon. This technology can be implemented in the aisles of physical stores to monitor those that generate the most interest, based on the approach mechanism of mobile devices.
Mobile Marketing
Mobile Marketing, are all actions of promotion and dissemination that are specifically created for mobile devices like phones and tablets.
This type of marketing is especially relevant in an age where 80% of people use their phones to surf the Internet and 88% of users search for a business through their mobile, according to data from Adveischool.
And it has advantages that make it more than attractive for any company:
advertising all day, every day;
direct communication with the target;
precise segmentation;
lower cost than mass marketing campaigns;
easy to measure results;
great reach and potential virtualization, among others.
Conversational Marketing
This type of marketing aims to establish and maintain a close relationship with future customers, using personalized conversation through a real person or a chatbot.
The Marketing Conversational is really useful to give the customer a scalable personalized service, from the department of marketing and sales.
This concept is specially oriented to feedback. That is, listening to potential customers individually, understanding their concerns, and needs to provide useful content based on their requests.
Affiliate Marketing
A very common way to generate income with Digital Marketing is through affiliates. If you sell a product or service, you can create a network of blogs and sites that can market your product for a commission.
In the same way, if you own a blog or site and receive a lot of traffic, you can be paid to facilitate or generate sales for a producer. Generally, this is done through a banner or sponsored content.
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